Introduced in May 1994, it has been the first full makeup line on the market to offer not just color enhancement but also benefits to the skin. The products are based on micronized minerals and are made without fillers and binders (such as talc and mineral oil) and without chemical dyes or preservatives. It not only effectively and safely covered the redness but also provided essential sun protection.
Since its introduction, the company has expanded the line to include products that keep it at the leading edge of the makeup world. It still remains true to its original concept of bringing women a makeup that enhances the health of the skin.